Mindset Podcast HVMN


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Michael Brandt HVMN CEO

Mindset Podcast host Bryce Smith sat down with Michael Brandt! Michael is the Co-Founder and CEO of HVMN. Health Via Modern Nutrition (HVMN)  launched the world’s first ketone drink in 2017 and then in 2022  H.V.M.N. launched v2 of their ketone product line, called Ketone-IQ. With Ketone-IQ they reduced the cost by 2/3rds and significantly improved the taste. Along with HVMN, Michael is an avid triathlete and holds a 2:42 personal record for the marathon.


“Health Via Modern Nutrition (HVMN) launched the world’s first ketone drink in 2017”


What are Ketones?

Ketones are a super efficient source of fuel for your brain, that leaves you feeling energized and clear-headed. Ketones help military operators increase their cognitive function during stressful and demanding missions. Your body normally makes its own ketones when you eat low-carb, fast, or do extend the exercise. The core innovation of Ketone-IQ is that it delivers the same ketone fuel in an affordable drink, that’s now available at hvmn.com, Amazon, Sprouts, and select gyms, stores, and cafes.


“The core innovation of Ketone-IQ is that it delivers the same ketone fuel in an affordable drink”


Michael Brandt Podcast Timeline

(01:29): How to have an analytical mindset in life
(07:20): How does HVMN – Health Via Modern Nutrition start?
(16:40): Business innovations
(22:51): “Create new things that capture the spirit of the past”
(27:57): What is the ketogenic diet?
(38:23): Reasons behind Ketone-IQ invention
(42:21): Gluconeogenesis on a ketogenic diet
(44:47): Ketone-IQ: Uses and benefits
(49:08): What is glycogen sparing?
(1:00:33): How to grow your own prestige


“Create new things that capture the spirit of the past”


Give HVMN a Try Today!

(use code “INVICTUS” to get 20% off Ketone-IQ)